It's also worth noting that Reading Rainbow is a product of RRKIDZ, Inc., a for-profit corporation.
This makes it especially annoying that the campaign is so opaque about the product they intend to build and how the money will be spent.
What kind of salaries are being funded with this campaign? Will RRKIDZ's profit margin be 10%? 50%?
Never mind that there is no insight into whether or not this new website will be useful or effective, or what it is intended to accomplish in classrooms.