Obviously, LeVar and RR's brand recognition is so big, they don't need to include any information whatsoever in order to attract donors. (It's day 2 and they've already exceeded their $1m goal.)
But leaving out this information seems contrary to the respect and clarity I associated with the show, and seems to presume shamelessly on our emotional attachment as being enough to get us to hand over cash.
(Seriously, just watch the campaign video, especially the first few minutes)