"Falling in love with" and "placing an offer" sure sounds a lot like real estate ownership. Not leasing or renting, but purchasing. Which I think I'm safe to say, seems like a nearly insane thing to do after a Kickstarter.
Again, not a lot of info here, and not like we're owed this info. Maybe the agent they "hired" is actually making a lease offer. But it sure isn't being described that way.